1. The difference between the poor countries and the rich ones is not the age of the country.

2. Countries like India and Egypt, which are more than 2000 years old and are still poor.

3. On the other hand, Canada, Australia and New Zealand, were unknown100 years ago, and today they are developed and rich.

4. The difference between poor and rich countries does not reside in the available natural resources.

5. Japan has a limited territory, 80% mountainous, inadequate for agriculture and cattle raising, but it is the second largest world economy. The country is like an immense floating factory, importing raw material from the whole world and exporting manufactured products.

6. Another example is Switzerland, which does not plant cocoa but has the best chocolate in the world. In its little territory they raise animals and plant the soil 4 months per year. That not being enough, they produce dairy products of the best quality. It is a small country that transmits an image of security, order and labour, which made it the world’s ‘safe deposit vault’.

7. Executives from rich countries who communicate with their counterparts in poor countries observe that there is no significant intellectual difference.

8. Race or skin colour are also not important: immigrants labeled lazy in their countries of origin are the productive power in rich European and other developed countries.

9. What is the difference then? The difference is the attitude of the people, formed along the years by education and culture.

10. On analyzing the behaviour of the people in rich and developed countries, we find that the vast majority follow the following principles in their lives:

a. Ethics, as a basic principle
b. Integrity
c. Responsibility
d. Respect to the laws and rules of the land
e. Respect to the rights of other citizens
f. Loving their work
g. Strive for saving and investment
h. Will to be of superior action
i. Punctuality at work and play

11. In poor countries, only a minority follow these basic principles in their daily life.

12. We are not poor because we lack natural resources or because nature is cruel to us.

13. We are poor because we lack attitude.

14. We lack the will to comply with and teach these functional principles of the rich and developed societies.



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